The Importance of Messages On Hold

Some of companies out there don't even have messages on hold, they just play music. It appears they do this to conserve funds by not having to sign up voice talent to record a message for them. The problem though is that a number of people hang up if there's just music. They call, find out they're on hold, and end up moving on to a different company. If you prefer to retain those who call you, even if they need to hold, you would like to prove that you're a proficient company by having a specialized message.