A Successful Voice Over Campaign

You have probably heard ads on the radio by smaller businesses who need to conserve a few funds and end up using one of their employees in place of a voice over. They just have their employee talk about the product or service they supply and they think it will be sufficient. The reality though is that you are contending with a host of factors when you purchase radio time. You are competing with not just other ads, but with everything that those listening to the radio are doing while listening to your ad – like driving or working.