The Importance of Messages On Hold

A number of companies on the market don't even have messages on hold, they just play music. It seems they do this to conserve money by not having to sign up voice talent to record a message for them. The difficulty however is that a number of people hang up if there's just music. They call, discover they are on hold, and end up going to a different business. If you prefer to keep those who call you, even if they have to hold, you would like to prove that you're a professional business by having a professional message.