A Successful Voice Over Campaign

You have possibly heard adverts on the radio by smaller businesses who want to save a few bucks and end up using one of their employees instead of a voice over. They simply have their employee talk about the product or service they supply and they believe it'll be enough. The reality though is that you're contending with a million factors when you purchase air time. You're contending with not only other ads, but with everything that those listening to the radio are doing while listening to your advert – like driving or working.