The Importance of Messages On hold

Some of businesses out there do not even have messages on hold, they simply play music. It appears they do this to conserve money by not having to employ voice talent to record a message for them. The problem however is that a number of individuals hang up if there's only music. They call, find out they're on hold, and end up going to another company. If you prefer to keep those who call you, even if they need to hold, you would like to prove that you're a professional company by having a professional message.