The Importance of Messages On Hold

A number of businesses on the market don't even have messages on hold, they simply play music. It seems they do this to conserve funds by not having to employ voice talent to record a message for them. The problem however is that a number of individuals hang up if there's just music. They call, find out they are on hold, and end up moving on to another company. If you prefer to retain those who contact you, even if they have to hold, you want to show that you are a proficient business by including a specialized message.